Networking + Marketing Series for Network Marketers; How to Build Long-Term Business Relationships Online
Okay, so you’ve been reading this series on Networking + Marketing for Network Marketers, starting from Day 1 all the way through the last 2 days which covered how to use facebook groups and pages to meet new people and how to create real connections through the conversations that happen in those pages/groups.
But what happens after that initial conversation? You’ve engaged in the group… sent a few friend requests AND direct messages, but what’s next?
Now it’s time to build the relationships you’ve started with these new friends by continuing the direct message conversation. Remember, building your network online is all about building relationships AND providing value! And the good news is, there is a very easy way to do it!
It all starts with FORM — an acronym for the 4 topics of conversation that are guaranteed to get your new friend talking about all the things THEY love most, and have them leaving the conversation thinking, “Wow, what a nice person I just met.”
That may make you laugh… but here’s the thing: People love to talk about themselves, but rarely have the opportunity to do so! Why? Because the people they converse with on a daily basis love to talk about themselves too, and will usually do so at the first opportunity. So in the game of networking, the one who asks the most questions while saying the LEAST about their own self WINS. And they win BIG.
As you work to build these new relationships, the key is to be genuinely interested in the other person — ask them questions about themselves, LISTEN, and respond appropriately. I almost feel a bit silly pointing this out… I mean, it’s just talking, right? But most people converse all wrong. When you approach a conversation focused on what you can GIVE vs what you can GET, that’s when the magic happens.
To help you jump into some great [and safe] topics of conversation, remember the FORM Acronym:
F — Family: Are you married? Do you have any kids? Or… even better, “I love that photo you posted of your kids! How old are they?”
O — Occupation: How long have you been in network marketing? What do you LOVE about it? What’s been challenging for you? Do you also have a day job? Do you love it?
R — Recreation: I saw your post about that vacation you’re taking next month, how often do you travel? Where all have you been? What do you do when you’re not working?
M — Motivation: WHY did you join network marketing? If you didn’t have to work, what would you do? If you could live anywhere in the world, where would you live?
Now here’s the thing: these are not meant to sound like an interrogation. DO NOT write these down and ask them all to the same person right in a row! These are simply guidelines, meant to help steer you toward topics of conversation that will help build these new relationships you’re creating. Remember again the key is to be genuine.
As network marketers these topics help lead us to some very important information about our prospects… when people talk about their family, their job, what they love to do and what motivates them they naturally tell us what they want more of in life, what they want less of, and what they wish was different. They may not say it directly, but when you listen between the lines you’ll hear it every time… and you can make note and come back to that later when it’s time to approach this person about your business or products!
Some people you meet will NOT be responsive to your questions, regardless of what you ask! That’s okay… focus on the ones who DO respond, and build those relationships!
Don’t forget: I’m putting together a full cheat sheet when this series is done to help you implement ALL the strategies and beliefs we’re covering into your daily business routine. If you want to get that cheat sheet make sure you subscribe by adding your name and email below!
Jordan Maylea Ramirez
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