Network Marketing Tip of the Day: Filling the Funnel

How many prospects (people) are in your prospecting funnel right now?

If you are putting in 10-15 hours a week in your business, and your goal is to become a 6 or 7 figure income earner in our industry, that number should never drop below 50.

And if it does, then you need to be honest and ask yourself: Am I doing the right actions each and every day to keep my prospecting funnel full? 

And chances are, the answer is no. 

I know that sounds a bit harsh, but it’s another ones of those things a mentor of mine would call an inoculation. It may hurt for a minute right now, but in a day or two you’ll be just fine — and your business will be much better off for it.

So what exactly do I mean when I say your Prospecting Funnel? 

I’m talking about the number of people who have specifically requested information about your product or program, who have not yet said yes or no to your business.

Perhaps that person just requested information today, or perhaps they requested information 3 weeks ago. Either way, they are in your funnel… and thus somewhere in the process of checking out your opportunity.

My active prospecting funnel has 5 essential stages, including a series of emails, phone calls and the mailing of an information packet. If a prospect is slow to make a decision about the business, they typically stay in the funnel for about a month before passing on to what I call my “passive funnel”, in which they only receive periodic broadcast emails from me unless they reach out.

The bottom line is, if your active prospecting funnel is not FULL, you cannot expect your business to be growing!

Too many people start their new business, contact 10 friends and then give up when they aren’t rakin’ in the cash. Sales statistics show that it takes an average of SEVEN exposures before a person makes a decision… your job is to have those steps in place and put as many people through the process as possible! This is called Fill the Funnel!

Prospecting has always been and will always be a numbers game. When I look back at periods of huge growth in my business, they always stem from working big numbers consistently, over a 4-6 week period of time before the results began to show up.

Yes, you may get a distributor or 2 from a first or second exposure… and you may also be in contact with a prospect for several years before they ever decide to do anything — but these cases are not the norm.

So if you are frustrated with where your business is right now, look at your funnel. You may have 50+ people in there, but if they are only on their 1st or 2nd exposure, you haven’t given the process enough time. It’s important to have people in ALL STAGES of your funnel… working the numbers until you find the few who will join you in business.

If you want your business to grow faster, focus on getting your funnel more full. And remember,

“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.”


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