Network Marketing Success Tips | Facts Tell Stories Sell
In my primary company, our team has put together a series of emails for prospects who are checking out our business opportunity.
In this series the prospect is given all the information (sent to them automatically through an email autoresponder) they need to make an informed decision as to whether our business is the right fit for them and, if it is, exactly what they need to do to earn an income once becoming a distributor.
I’m rather proud of this series of messages.
It sets our team apart and we’ve been getting rave reviews from prospects for YEARS.
But here’s the kicker: The information itself is not enough.
You see, the course contains all the information about the business a prospect could ever hope to find. It’s essentially an “upfront” training course. All the facts are there.
The problem is, facts only tell. It’s the STORIES that sell.
And stories come from personalized human interaction.
Human interaction? Am I saying you have to meet every prospect face-to-face in order to be effective?
Absolutely not! I prospect and sponsor new team members from all over the country without meeting any of them.
Interaction does not have to take place in person, but it MUST be personal!
The fact is, people work with people, not products of companies. They choose to either work with you or not based on to what extent they feel they know, like and trust you. That is a simple truth that has stood the test of time in virtually any situation involving human-to-human interaction.
It’s in the personal interactions that the stories get told.
I spoke with a prospect today who has been receiving emails from me for a couple of weeks now. We’ve been playing phone tag for a while, and finally had the opportunity to connect today.
She said to me, “This all sounds great, but I need to know it’s real.”
So what did I do?
I told her my story.
I shared with her what led me into this industry, and then what led me to this company in particular. I shared with her my favorite things about this industry and our specific company. I told her my own experiences with our products, and about our incredibly unique and powerful team.
And when I was finished with my story, her doubts had been silenced.
It was not the facts or figures that gave her the confidence to make a decision, but rather the proof that I am a real person… in a real company with real products… and that joining the business will give her a real support team to help her reach whatever level of success she desires to achieve.
She already had all the facts, but it was the story that gave her something to connect with.
So if you are having a hard time connecting with your prospects, ask yourself what type of information you’re putting out there? Are you so busy spouting facts that you’ve forgotten this is a business about people?
There’s nothing wrong with facts. To be honest, I think facts should be shared more often.
But it’s in the stories that the real magic happens!
This is a people business.
We are people helping other people build the lives of their dreams.
THAT’s the story. All the rest is just facts.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelo
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