Network Marketing Secrets | The Fortune Is In the Follow-Up
Okay, so maybe this is not one of those super-classified network marketing secrets, but it might as well be! It’s pretty simple. It’s easy to do, and easy not to do.Most network marketers I know (myself included, from time to time) avoid follow-ups like the plague. And then they wonder why they are not having success!
Repeat after me…
The Fortune Is In the Follow-Up
One more time…
The FORTUNE is IN the FOLLOW-UP!
Read it. Memorize it. Engrain it in your brain.
Follow-up. Follow-up. Follow-up.
People join people they know, like and trust. They buy things from PEOPLE, not WEBSITES. Think about it for a moment… when was the last time you purchased a product or service that was completely unrelated to anyone you know?
Chances are, you haven’t. You may think you have… but if you really stop to consider you will realize you haven’t. Chances are, the product or service you purchased was either
A) Offered directly from someone you know, like and trust
B) Referred to you by someone you know, like and trust
I can remember a specific example where a $97 dollar video was recommended by Todd Falcone. He knows the guys who developed this product (teaching others how to advertise online) and recommended it by sending the link out to his list.
I happen to be on Todd Falcone’s list. He is one of the top earners in my primary company. I follow him on Facebook. I took a 12-week boot camp he offered. I know, like and trust Todd.
The product he recommended happened to provide a solution to a specific problem we were having in our business at the time. Since implementing that strategy and tweaking it a little to make it our own, our business has never been the same.
Would I have purchased this product had I randomly ran across it on a Facebook ad or search engine? Probably not. I had no idea who those guys were. Their names meant nothing to me. A name that did mean something to me though was Todd Falcone… and his recommendation is what initially caught my interest.
So how do you reach that point? How do you build online relationships and gain the trust of your prospects?
There are 3 Main Follow-Up Methods:
#1) Follow-Up By Email: This can be golden if you approach it in the right way. Provide VALUE while also remaining personal. Add video. Add pictures. The best thing about email is that with a good auto responder it can be completed automated.
#2) Follow-Up By Phone: This is a great approach, but is also the most scary to many Network Marketers. Let me tell you another secret…. and I say this with all the love in the world… GET OVER IT! You are a Network Marketing Professional! Someone requested information from you — it is your job to follow-up on that request! A personal phone call to introduce yourself and offer your assistance can go a long way.
#3) Follow-Up By Snail Mail: This is one of my favorite follow-up methods. It is PERFECT for hot prospects who have already moved along in your prospecting funnel and are ready for that “little something extra”. Who doesn’t love receiving something fun in the mail? Everyone loves it! Make your prospect’s day by sending them a greeting card that introduces yourself, thanks them for their interest and provides a call to action. It’s fantastic!
Studies show it takes an average of 7 exposures for someone to make a decision. What is an exposure? Their initial request and every single email, phone call and mail piece they receive from you. The fortune is in the follow-up!
I’ve also learned you should never allow 48 hours to go between exposures… especially in the beginning. If someone requests information from you and then doesn’t hear from you for a week…. you might as well be dead. You’ve lost them. They probably won’t be coming back.
So there it is — one of the greatest network marketing secrets out there. So many people spend oodles of time on new leads, but lose 90% of them as a result of poor follow-up skills. Perfect your skills. Conquer the fear. Go to work.
Go make it happen today!
“Action is the foundational goal to all success” ~ Pablio Picasso
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